Users search around their neighborhood to find eggs, which are created using Markers.
There’s a nicely styled inset map to help you find them, called Eggdar:
When you click an egg, you get an animation of it opening:
If you get all three eggs, you get a prize which you can redeem in store or online. Provided you’re a UK resident :-).
All in all a fun game that makes a nice promotion for Tesco.
Posted by Mano Marks, Maps Developer Relations Team